Prospecting doesn’t have to feel like throwing darts in the dark. When done right, it’s about creating real connections—and no, that doesn’t mean spamming inboxes with generic pitches.
According to Gartner, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025, making it more important than ever to stand out. Here are three tried-and-true prospecting hacks to help you cut through the noise and actually get replies.
1. Use Trigger Events
Trigger events are like golden nuggets for personalized outreach. Whether it’s a funding announcement, a leadership change, or a new product launch, these moments give you a reason to reach out—and make your message feel timely and relevant.
Example:
“Hi [Name], congrats on your recent Series B funding! Scaling a team during growth can be exciting (and a little chaotic). I’d love to share how we’ve helped other companies in [industry] streamline their operations during similar phases.”
This approach shows you’ve done your homework and aren’t just sending a cookie-cutter email.
2. Make It About Them, Not You
The fastest way to lose a prospect? Leading with “We offer [X solution]…” Instead, flip the script and make your outreach all about them. Tailor your opener to highlight their goals, challenges, or wins.
Example:
“Hi [Name], I saw your post about [recent challenge or achievement]. We’ve been working with companies like [competitor/peer] to tackle similar goals, and I’d love to explore how we can help you do the same.”
Personalization works—in fact, Forrester found that 89% of B2B buyers will only engage with sellers who understand their business needs and challenges. This kind of opener grabs attention because it’s not about you—it’s about adding value to their world.
3. Send Voice Notes or Video Messages
Want to really stand out? Drop the text altogether. Instead, record a 30-second personalized voice note or video message on LinkedIn. This approach shows effort and creates a more human connection, and makes your outreach impossible to ignore.
Example:
“Hi [Name], I wanted to personally reach out because I saw [specific insight about their company]. Here’s a quick idea on how we might be able to help: [insert one key value point]. Let me know if this resonates!”
The personal touch can go a long way in turning a cold prospect into a warm lead. By focusing on relevance, personalization, and creativity, these prospecting hacks can help you stand out in a sea of sameness. The goal isn’t just to get a reply—it’s to start a meaningful conversation. And that’s where real opportunities begin.
Ready to take your prospecting efforts to the next level? Explore how Groove by Clari can empower your team with personalized engagement tools and AI-driven guidance to turn prospects into lasting relationships.
Take a Groove Product tour now and see the difference for yourself.