“Looks great, but we’re not ready for Clari. Give us a year.” Yes, a large portion of Fortune 2000 companies run Clari. But I’m also fortunate to work with hundreds of early-stage companies leveraging Clari to run their revenue process. These companies see an average win rate increase of 15% after deploying Clari. They leverage this competitive advantage to accelerate growth, deliver value to customers, and stay ahead of the competition.
Here are the 5 main benefits I’ve seen growing Clari from 100 to 700 employees over 5 years and what I hear from revenue leaders who are on the same journey.
1. You can build a reliable data foundation
- Relying on reps to manually add info to the CRM is a fool’s errand. Clari automates the capture of key revenue activity, giving your sellers back time to sell and building a reliable foundation of data.
- This creates a virtuous cycle – as your processes mature and your team grows, you can make good decisions based on trustworthy data instead of making guesses and hoping for the best.
- On the flip side, companies who wait to implement Clari often lose a ton of time fighting the backlog of bad data they’ve created over the years.
Learn how Motus got past its CRM roadblock and achieved 275% growth with Clari.
2. You can establish process rigor and governance
- All revenue leaders have a vision for how they want to run their revenue process. But making that vision a reality becomes very difficult with all the other demands at a young company.
- Change management only gets more difficult when your team and company grow. So getting processes in place early is a worthwhile investment.
- Because Clari is purpose-built to run revenue, implementing processes around all your key revenue moments is significantly easier – forecast calls, QBRs, 1:1s, deal reviews, churn reviews, etc.
- This process creation and governance prevents bad habits from taking root and allows for standardization across your org, providing guardrails as your team scales.
Watch how Influ2 makes revenue predictable and repeatable with Clari.
3. You can see and mitigate risks proactively
- Most early-stage teams are really tightly knit. But as hard as you try, it’s very difficult to communicate and stay on top of all the information you need to monitor (especially in a virtual world).
- Clari aggregates and surfaces all the key information you need to spot risks and opportunities and take necessary action.
- As your revenue process is forming, one big area of revenue leak is slipped deals. After deploying Clari, revenue teams slip 10.3% fewer deals and increase win rates by 8.3% on deals that do slip. These types of improvements are the ones that make or break your quarter.
4. You can power leaders and remove the burden on Ops
- Many young companies don’t have a dedicated Revenue Operations function, so they rely on a general IT person or SFDC admin to pull reports. Or, the Ops team is super small and can’t accommodate all the requests.
- The result is data bottlenecks, long queues of questions that never get answered, and frustrated revenue teams.
- Clari arms every revenue-critical employee (from the C-suite to the front-line) with purpose-built analytics. This frees up the Ops team from answering menial questions so they can focus on more strategic work, and empowers every member of the revenue team with the data and insights they need to keep things moving.
5. You’ll win more deals and grow revenue
- Clari customers see a 15% increase in win rates post-implementation.
- Clari customers slip 10.3% fewer deals.
- Clari customers win 39.6% more of their committed deals.
- Clari customers end the quarter within 4.6% of their Week 3 forecast.
See how FinancialForce drives 9% higher win rates and 15% faster close times with Clari.
In the end, choosing partners for your revenue team is tough and should be thoughtful. Here are some questions I considered as we grew when evaluating which partners we would invest in to elevate our company and my team.
- Does this company help answer our most important questions?
- Does this company have a track record of delivering outcomes – Not just recent headlines but a true track record?
- Is this company stable enough to be around in the next 2+ years? To be a true long-term partner?
I’d love the opportunity to partner with you as your team grows and scales. Feel free to reach out to me on LinkedIn or request more info on getting started with Clari.